Starting your morning with fruit juice is often perceived as a healthy way to start your day. That's understandable, given that it is natural and has the word "fruit" in it.
However, what many people fail to realize is that fruit juice is also loaded with sugar. In fact, fruit juice contains just as much sugar and calories as a sugary soft drink... and sometimes even more.
Even if juice is labelled as "100% pure" and "not from concentrate”, after being squeezed from the fruit -- the juice is usually stored in massive oxygen-depleted holding tanks for up to a year before it is packaged.
The main problem with this method is that it tends to remove most of the flavor, so the manufacturers need to add so-called "flavor packs" to the juice, to bring back the flavor that was lost during processing.
So even if you're buying the highest quality juices at the supermarket, they're still far from their original state. Some of the lowest quality ones don't even resemble fresh-squeezed fruit juice at all...they are basically just fruit-flavored sugar water.
Fruit juice isn't always what it seems, even the higher quality types have gone through processing methods that remove the flavor, making it necessary to add "flavor packs” (whatever those are!) to bring them back to their original state.